Joy vs. Fear is now the new political hot topic, yet, I’ve been measuring and talking about it for over four years now.

For those that work with me, you know that I pride myself on being Switzerland, and this topic is no different. From my research, it’s incredibly fascinating to see the differences in how consumers across the aisle feel about certain words.

Have you wanted to know more about your brand’s consumers on these topics?

Stay tuned….

Thanks again Maritsa Georgiou Scripps News for having me on - it was a joy to speak with you!

#joy #politics #election2024

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