Lisa W. Miller
President, LWM Associates
Since 2008
Past Corporate Experiences:
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VP of Innovation, Brinker International (Parent Company of Chili's)
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Vice President Consumer Insights & Strategy, Frito-Lay/PepsiCo
IT’S NOT JUST DATA, IT’S HUMAN INTELLIGENCE
I believe that great research goes beyond data. It’s about connecting the dots, creating stories, and anticipating what’s next. While data is essential, without insights, it’s cold, sterile, and inactive. With over 30 years of experience in consumer insights and innovation, I help businesses transform complex data into human-centered insights that drive meaningful growth. My work, including the nationally recognized ’Journey Back to Joy’ research, uses joy as a strategic lever to help brands connect deeply with consumers, especially in uncertain times.
GETTING TO THE SO WHAT? NOW WHAT?
Through custom client research, I provide actionable strategies and rallying calls for change, delivering clear answers to the 'So What?' and 'Now What?' that empower businesses to take bold, informed action.
Strategy & Consumer Insights Expert On
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Consumer Behavior
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Marketing/Branding
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Employee Engagement
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Innovation
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Vision/Purpose
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Leadership
Industry Recognition
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David Oglivy Research award
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3 EFFIEs for Marketing Excellence
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Walmart Top Performing Portfolio Team
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RETHINK Retail Industry Expert
Growth Architect and Human Connector:
Lisa brings over 30 years of consumer insights and innovation experience collecting over 500,000 consumer interviews quantitatively and qualitatively. By getting to the “So What? Now What?” – Lisa delivers well-integrated strategic insights that unlock and activate business growth. By anticipating macro trends, Lisa strategically transforms companies and improves capabilities.
Trusted Consumer Strategist:
Small World/Big Company experience, her consulting practice brings personalized attention. As a consultant, Lisa has had the opportunity to become strategic partners with many well-known and trusted global brands across varied business sectors. Global studies conducted in North America, Europe, Middle East, Australia, South America, Africa and Asia.
Author/Trusted Media Expert
Lisa is the author of the book, The Business of JOY. Lisa’s data became a leading indicator of restaurant economic recovery
and has been featured in over 200 media interviews including The Wall Street Journal and NBC Nightly News with Lester Holt.
Thinking
vs
Knowing
We unlock actionable insights to drive sales growth and shine a light on the emotional bonds between brands and consumers
Companies don’t need more data, they need more insights. Unfortunately, many consumer research reports are interesting but don’t create change or action. They sit on the shelf.
We change the client conversations from “we think” to “we know” injecting facts and insights, not opinions, into decision-making.
Evolving to insight-driven decisions is a liberating experience for clients.
So what? Now what?
That's where I live.
I don’t just hand over a research report.
I help management and their teams figure out what’s really going on, and what to do about it.
I work at 30,000 feet, ground level, and every layer in between. That means I can help shape the strategy and make sure it works in the real world.
Interesting isn’t enough. It has to make something happen.
I help turn insights into action.
Confusion into clarity.
Because research and strategy are only as good as what happens next.
This is how we get there:
No hidden agenda. No gotcha moments.
I’m Switzerland: fact-based insights, sharp questions, and honest direction.
If something’s not working, I’ll say it. Kindly, but clearly. You don’t need another cheerleader. You need clarity.
Sometimes I have to say the baby is ugly. Not to tear anything down, but because naming the real problem is the first step to fixing it.
I work well with executives, boards, franchisees, and field teams because I speak human, not jargon. And because I care a lot more about what happens after the meeting than what happens in it.