The Path Forward Is Through Joy Not Fear
While the government and authorities continue ways to mitigate the impact of COVID-19 and reduce the public health threat, businesses should focus on the light at the end of the tunnel. The leaders that are marketing to the “consumer re-entry” are emerging ahead of the pack during these difficult times.
On-Going New Insights and Actions
We have been tracking Covid sentiment since the beginning in March 2020. Look here for compelling insights into this unprecedented consumer #CovidReEntry. We hope that you enjoy reading the blogs below to find some much needed inspiration for the path forward.
There are limited dollars as we have been released from the lockdown, yet, we must unlock the pent up demand from loyal and new customers.
We have been addressing the critical questions on the minds of businesses leaders to help inform their marketing and innovation strategies for the post-COVID world. Topics will include:
What will the "re-entry" curve look like? How has it changed over time?
Who are those that are out the door first? How big is that group vs those that are still waiting?
What categories have the most pent up demand? #JourneyBackToJoy
How has the recovery varied by business vertical?
What guidance will consumers need from authorities and government to feel safe again?
Data will be investigated by demographics, regions, stay home order or not, employment and much, much more.
Let us know what you'd like to learn to succeed in this "re-entry" phase. Submit your questions here and we will work to incorporate them into future updates.
Click to read our most recent July '21 update featuring the latest on the Delta variant concerns and frustrations at restaurants. Also, watch Lisa's feature on NBCs Nightly News with Lester Holt (Aug 1, 2021)