The Path Forward Is Through Joy Not Fear
While the government and authorities continue to make certain the COVID-19 is no longer a public health threat, businesses should begin planning for the light at the end of the tunnel. The leaders that can look ahead to the “consumer re-entry” will emerge ahead of the pack on the other side.
On-Going New Insights and Actions
Over the coming days and weeks, look here for compelling insights into this unprecedented consumer #CovidReEntry. We hope that you enjoy reading the blogs below to find some much needed inspiration for the path forward.
There will be limited dollars when we are released from the lockdown, but there will also be pent up demand from loyal and new customers.
We will be addressing the critical questions on the minds of businesses leaders to help inform their marketing and innovation strategies for the post-COVID world. Topics will include:
What will the "re-entry" curve look like?
Who will be out the door first? How big is that group vs those that will wait?
What categories have the most pent up demand? #JourneyBackToJoy
How do "early recovery" consumers vary by business vertical?
What guidance will consumers need from authorities and government to feel safe again?
Data will be investigated by demographics, regions, stay home order or not, employment and much, much more.
Let us know what you'd like to learn to succeed in this "re-entry" phase. Submit your questions here and we will work to incorporate them into future updates.
New Insights: Faith bridges the social distancing gap