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Lisa signing copies of the The Business of Joy book


When the world stopped in March 2020 due to the Covid-19 virus, fear ruled the day. We think we know the story - we lived it. Yet, when you peel it back, there’s so much more. Through the prism of joy, the untold business lessons from the pandemic will prepare us for the challenges we face today.


The Business of Joy is not a self-help book; it is grounded in over 500,000 consumer interviews and countless hours spent interviewing business leaders and frontline employees. It gives a 360-degree view of the pandemic, translating insights into actionable frameworks for the future.


“A must-read for business leaders! Lisa’s research stood out to me because it was the only one focusing on joy, not the virus.   This book encapsulates the invaluable stories from the pandemic, yet the lessons learned will undoubtedly stand the test of time.” - Barry McGowan, CEO Fogo de Chão


“Inspiring and thoughtful.  This book provides powerful insights on both the struggles and the unexpected positives that came from navigating our way through the pandemic.”  – John Cywinski, President Applebee’s


Love this Read!!  The insights are not only applicable to business but to life, to humanity!   The pandemic forced people to tackle their fears with creativity and joy. The lessons found in the book that remind us how to be better humans are the same lessons businesses learned about how to be better, build better, brands.” – Sherri Landry, EVP, Chief Marketing Officer, CEC Entertainment

Green Geometric Shapes

Explore Stories of Survival, Resilience, and THE BUSINESS OF JOY

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Anita Adams

CEO, Black Bear Diner

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Tobin Ellis

Principal, Studio Barmagic

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Sherri Landry

EVP, Chief Marketing Officer, CEC Entertainment

Ricky Richardson.jpeg

Ricky Richardson

CEO, Eggs Up Grill

Mike Archer.jpeg

Mike Archer

CEO, Lou Malnati’s Pizzeria


Jack Gibbons

CEO, FB Society Restaurant Brands

Barry McGowan.jpeg

Barry McGowan

CEO, Fogo de Chão

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Sara Rosenberg Bittorf

Chief Strategy Officer, TGI Fridays

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Robin Blanchette

CEO & Founder, Norton Creative LLC


Starlette Johnson

Industry Board Director

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Margo Manning

COO, Dave & Buster's Inc.

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Kelli Valade

CEO, Denny’s Corporation

John Cywinski.jpeg

John Cywinski

President, Applebee's Grill and Bar

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Rose Kaur

Managing Partner, Jester&Genius

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Khanh Nguyen

CEO & Founder, ZaLat Pizza

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Katrina Foster-Witherspoon

Head of Digital Operations, D Magazine

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