ECONOMIC RECOVERY BEGINS WHEN JOY IS GREATER THAN FEAR
When the world stopped in March 2020 due to the Covid -19 virus, fear ruled the day. We think we know the story - we lived it. Yet, when you peel it back, there’s so much more. Through the prism of joy, the untold business lessons from the pandemic will prepare us for the challenges we face today.
The Business of Joy is not a self-help book; it is grounded in over 55,000 consumer interviews and countless hours spent interviewing business leaders and frontline employees. It gives a 360-degree view of the pandemic – translating insights into actionable frameworks for the future.
“A must-read for business leaders! Lisa’s research stood out to me because it was the only one focusing on joy, not the virus. This book encapsulates the invaluable stories from the pandemic, yet the lessons learned will undoubtedly stand the test of time.” - Barry McGowan, CEO Fogo de Chão
“Inspiring and thoughtful. This book provides powerful insights on both the struggles and the unexpected positives that came from navigating our way through the pandemic.” – John Cywinski, President Applebee’s
Love this Read!! The insights are not only applicable to business but to life, to humanity! The pandemic forced people to tackle their fears with creativity and joy. The lessons found in the book that remind us how to be better humans are the same lessons businesses learned about how to be better, build better, brands.” – Sherri Landry, EVP, Chief Marketing Officer, CEC Entertainment
Explore Stories of Survival, Resilience, and THE BUSINESS OF JOY
CEO, Black Bear Diner
Principal, Studio Barmagic
EVP, Chief Marketing Officer, CEC Entertainment
CEO, Eggs Up Grill
CEO, Lou Malnati’s Pizzeria
CEO, FB Society Restaurant Brands
CEO, Fogo de Chão
Sara Rosenberg Bittorf
Chief Strategy Officer, TGI Fridays
CEO & Founder, Norton Creative LLC
Industry Board Director
COO, Dave & Buster's Inc.
CEO, Denny’s Corporation
President, Applebee's Grill and Bar
Managing Partner, Jester&Genius
CEO & Founder, ZaLat Pizza
Head of Digital Operations, D Magazine