"I wish we hired you sooner."
It’s the thing I hear most.
Right after “We finally know what to do.”
I don’t just deliver research. I help leadership teams get unstuck fast. My work moves from insight to action, from strategy to momentum, from “we should really do something” to “we’re already doing it.”
Great work doesn’t end with a deck. It ends with decisions.
So what? Now what?
That's where I live.
I don’t just hand over a research report.
I help management and their teams figure out what’s really going on, and what to do about it.
I work at 30,000 feet, ground level, and every layer in between. That means I can help shape the strategy and make sure it works in the real world.
Interesting isn’t enough. It has to make something happen.
I help turn insights into action.
Confusion into clarity.
Because research and strategy are only as good as what happens next.
This is how we get there:
No hidden agenda. No gotcha moments.
I’m Switzerland: fact-based insights, sharp questions, and honest direction.
If something’s not working, I’ll say it. Kindly, but clearly. You don’t need another cheerleader. You need clarity.
Sometimes I have to say the baby is ugly. Not to tear anything down, but because naming the real problem is the first step to fixing it.
I work well with executives, boards, franchisees, and field teams because I speak human, not jargon. And because I care a lot more about what happens after the meeting than what happens in it.
Ready to move?
Thought Provoking Insights
What's Next in the Post-Pandemic World?
What started as a small passion project back in March of 2020 has turned into something incredible. Today, many businesses rely on these insights as they navigate into the post-pandemic world and face continued challenges with inflation and labor shortages.
Thinking
vs
Knowing
We unlock actionable insights to drive sales growth and shine a light on the emotional bonds between brands and consumers
Companies don’t need more data, they need more insights. Unfortunately, many consumer research reports are interesting but don’t create change or action. They sit on the shelf.
We change the client conversations from “we think” to “we know” injecting facts and insights, not opinions, into decision-making.
Evolving to insight-driven decisions is a liberating experience for clients.
What Clients Are Saying
"Over 35 years in the CPG industry, Lisa is the best I have ever worked with. To that point, I have tried to hire her for very senior roles on multiple occasions but her business has been too successful for me to lure her away.
Without a doubt her market research knowledge, experience and skills are second to none but what really sets her apart is her level of curiosity and her ability to turn data into strategy."
Tony Palmer
Co-founder TropicSport
Former Global President, Kimberly Clark
"Imagine taking 127,000,000 transactions and turning all that data into actionable insights to grow donor acquisition and loyalty. In the non-profit space, donor loyalty is revenue. This is the first direct to donors study that AHA embarked on in its 100 year history, and Lisa was the insights leader that made this happen."
Becky Johnson
VP Donor Experience
American Heart Association
"I’ve known Lisa for over 15 years, and she is a remarkable business strategist. Lisa’s forward thinking ability has been incredibly valuable to the brands she has worked with in the hospitality industry. She couples an innate sense to ask relevant, thought-provoking questions that others have not thought of, then overlays that with specific market research providing strategic insights and recommendations that drive growth."
Starlette Johnson,
Board Member- Chuy’s Tex-Mex, SusieCakes, and Jack’s Family Restaurants
President - Lucky Strike Entertainment
About Lisa W. Miller
Consumer Insights & Innovation Strategist.
Storyteller.
Founded in 2008, Lisa W. Miller began her consulting practice becoming strategic partners with many well-known and trusted global brands such as Walmart, Applebee’s, IHOP, Kimberly Clark, Frito Lay, La Quinta, 7- Eleven and American Heart Association.
By getting to the “So What? Now What?” the firm delivers well-integrated strategic insights and plans to unlock and activate business growth.
Global studies conducted in North America, Europe, Middle East, Australia, South America, Africa and Asia.
Services include both qualitative and quantitative research to address business issues and opportunities such as Consumer Segmentation, Growth Drivers, Innovation, and Advertising. Lisa also partners with leaders in strategic planning for business and people growth.