This topic has gotten a ton of media attention! When it comes to politics, what matters more, the message or the messenger? 🗳️  My inner political data nerd had an idea and hypothesis to test. How much does the "political messenger" overtake the "message?" 

You know I like to ask the questions no one else is asking! Think of it like an unbranded/branded Coke vs. Pepsi Taste Test, but for party affiliation.  

In this interview with ABC Tampa Bay's Paul LaGrone, he put it perfectly: “many just root for their team”  Here’s the headline: The party tag acts like a shortcut that creates agreement or disagreement BEFORE the brain even evaluates the actual words. Not shocking itself, but the magnitude of the impact even surprised me.