The demand for delivery has undeniably decreased from its peak during the pandemic. This is an established fact. However, noise and misconceptions have clouded the true causes behind this shift. When you dive into the data, it becomes apparent that the challenges associated with delivery are entirely predictable, and it makes perfect sense that an increasing number of customers now express that it is simply "not worth it anymore."
Our recently published blog post, titled "Deciphering the Delivery Dilemma," fearlessly challenges the prevailing myths surrounding delivery, uncovering unexpected insights that can empower leaders in the restaurant space to effectively reconnect with their customers. It has received praise from across the industry, and was featured in QSR Magazine.