Everyone thought I was crazy when I wanted to measure joy in the middle of a global pandemic.

But what started as a small passion project back in March of 2020 has turned into something incredible.
 
During the pandemic, my research proved that joy was a leading economic indicator, forecasting the economy better than traditional economic metrics.

Since then, The Business of Joy has continued to evolve.
 
A book. A podcast. And research that leaders today continue to rely on when making key decisions.

The Research

With 100,000+ consumer interviews conducted since 2020, Lisa focuses on asking questions differently. Her monthly survey tracks consumer sentiment and dissects how consumers really feel about current issues.

She shares her insights and analysis on her Linkedin page and in her Chart of the Week newsletter.

The Book

When the world stopped in March 2020 due to the Covid -19 virus, fear ruled the day. We think we know the story - we lived it.

Yet, when you peel it back, there's so much more. Through the prism of joy, the untold business lessons from the pandemic will prepare us for the challenges we face today.

The Podcast

Every leader has a story. But few ever tell it. Each episode, CEOs, Olympians innovators, and change-makers around the world share the parts of their story they’ve never told.

These conversations prove that joy is a winning strategy for authentic leadership, economic growth, and lasting business success.