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Sure, the solar eclipse is a perfect opportunity for Americans to reconnect and create joyful memories. But did you know the economic impact could eclipse even last year’s behemoth Taylor Swift’s Era’s tour?!

According to my recent survey, nearly 50 million Americans are making, or have already made plans to watch the eclipse.
·   15% (36MM) live in an area that it passes through and plan to watch
·   4% (12MM) plan to travel to an area that it passes through to watch

So of course, I asked consumers HOW they were planning for the eclipse, and HOW they’re spending money related to the event.

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