to see beyond
Creating motivating insight-driven actions and rally cries for change. Getting to the
"So What?" & "Now What?”
New! Thought Provoking Insights
Gearing Up For
Consumers' Re-entry &
The Journey Back to Joy
Primary research by Lisa W. Miller & Associates illuminating the path forward in a post Covid-19 economy
Thinking vs Knowing
We unlock actionable insights to drive sales growth and shine a light on the emotional bonds between brands and consumers
Companies don’t need more data, they need more insights. Unfortunately, many consumer research reports are interesting but don’t create change or action. They sit on the shelf.
We change the client conversations from “we think” to “we know” injecting facts and insights, not
opinions, into decision making.
Evolving to insight-driven decisions is a liberating experience for clients.
What Clients Are Saying
"Over 35 years in the CPG industry, Lisa is the best I have ever worked with. To that point, I have tried to hire her for very senior roles on multiple occasions but her business has been too successful for me to lure her away.
Without a doubt her market research knowledge, experience and skills are second to none but what really sets her apart is her level of curiosity and her ability to turn data into strategy."
Former Global President, Kimberly Clark
"Imagine taking 127,000,000 transactions and turning all that data into actionable insights to grow donor acquisition and loyalty. In the non-profit space, donor loyalty is revenue. This is the first direct to donors study that AHA embarked on in its 100 year history, and Lisa was the insights leader that made this happen."
VP Donor Experience
American Heart Association
"I’ve known Lisa for over 15 years, and she is a remarkable business strategist. Lisa’s forward thinking ability has been incredibly valuable to the brands she has worked with in the hospitality industry. She couples an innate sense to ask relevant, thought-provoking questions that others have not thought of, then overlays that with specific market research providing strategic insights and recommendations that drive growth."
Board Member- Chuy’s Tex-Mex, SusieCakes, and
Jack’s Family Restaurants
President- Lucky Strike Entertainment
About Lisa W. Miller
Consumer Insights & Innovation Strategist.
Founded in 2008, Lisa W. Miller began her consulting practice becoming strategic partners with many well-known and trusted global brands such as Walmart, Applebee’s, IHOP, Kimberly Clark, Frito Lay, La Quinta, 7- Eleven and American Heart Association.
By getting to the “So What? Now What?” the firm delivers well-integrated strategic insights and plans to unlock and activate business growth.
Global studies conducted in North America, Europe, Middle East, Australia, South America, Africa and Asia.