Demand for joyful experiences is still strong, yet consumers are having to make tough choices about how to spend their hard earned money.
Over 60% of Americans report that they are "pulling back" on spending, up 9% since just last month. More people are continuing to find that they are living paycheck-to-paycheck (45%).
With funds tight, consumers are reducing the amount of times they go out, but splurging more when they do go out. They're making tradeoffs, and balancing saving and splurging.