You Can Feel It. Yet Few Can Explain It.
- Lisa W. Miller
- 4 days ago
- 3 min read
Joy is not a soft metric. If you've been following my content, you know, I say this a lot, but after 90 waves of research, 90,000 consumers over the last six years, and 30 different business verticals, it is undeniable that there is a link between joy and business results.
People thought it was crazy in March of 2020, when I decided to measure joy in the middle of a global pandemic. But it turned out that this data became a leading indicator of the economic recovery, and this data is still a leading indicator today. CEOs leaders, consultants use this data and this insights to make smarter decisions and to build competitive advantages.
So next week, I'm going to be hosting the first virtual lunch and learn of 2026 and I thought I could use today's chart of the week to give you a sneak peek of what to expect. The link is below to register.
But let's dive in.
In our session next week, we're going to be covering three chapters. Number one is the economic tension. Number two is tech tension, and number three is emotional tension. But let's look at this.
First one economic tension. I'm going to share with you a new framework of how consumers are recalculating their purchase decisions, basically at the top of the funnel, its value is, is it worth it? And if you can't even get past that, you won't pass go. But we have other layers to this to get down through the funnel, and that actually having an impact on a consumer's life. The headline is, we have to understand a different conversion funnel that is all about recalculating decisions.
Chapter Two is tech tension. Obviously, with all the talk about AI, I wanted to make sure that I covered that. But of course, I'm asking different questions. I'm exploring the human impact of using AI. At the bottom, I think of it as the basement, what percent of consumers are basically they don't want to tell people that they are using AI, because they feel like it's kind of cheating. The next is the library or the study. There's a group of consumers. It's kind of this doom loop. We all know if you used AI, it's what do you want to do next? And it's an infinite possibility that could be frustrating, but it's there's literally never an end. But the top is actually think of it as a creative studio. There's a percent of consumers that are actually using AI more as that thought partner, but there is an emotional toll that comes with using AI, and nobody's really talking about it. So we're going to have a deep dive on that.
Chapter Three is about the emotional tension, we have data to actually show you quantitatively, the difference between a fear trap versus the joy advantage. And physiologically, from a neuroscience perspective, when you are fearful, it actually does shut down your creativity. When you are joyful, it actually is like creative fertilizer for your brain, but I have some incredibly fascinating data that applies to your consumer, applies to your teams, and it applies to yourself.
I can't wait to share these three tensions that are shaping 2026. You can feel it, but few people can really explain it.
That's why over 300 people have already signed up for the virtual Lunch and Learn next Wednesday, 12pm Central, to make these insights a competitive advantage and to drive business results through the lens of joy. I hope to see you there.
Make sure to click the link below and sign up.
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