👉 84% of Gen Z is stuck between dreams and doubts. Get the playbook to move them forward.
Gen Z: Activation Lab
What We’ll Cover
What It Reveals
🌍 Global View → How Gen Z defines identity and credibility differently than any generation before.
🤖 AI in Real Life → Why 70% use AI daily, but don’t trust bots unless they’re transparent.
💸 Money & Motivation → How financial pressure shapes loyalty, career choices, and spending.
💼 Work Readiness → Why early jobs matter, and how to build resilience at work.
🎓 Future of Education → The ROI crisis: only 27% say college was “definitely worth it.”
Discover exactly what Gen Z expects from leaders and where their trust breaks down. Clear, usable insights for marketers, schools, employers, and anyone who works with Gen Z.
🚀 Readiness: Taking Initiative
Gen Z builds confidence by doing. Early reps and hands-on experiences matter more than lectures.
🎯 Emotional Precision: Handling Feelings
They value honest feedback and clear boundaries over sugarcoating or vague reassurance.
🤝 Relational Maturity: Building Trust
Trust grows when leaders show up consistently, listen deeply, and align actions with words.
Whether you’re a parent of one, marketing to them or managing them, this session is for you
September 24 | 11 AM - 1 PM CST
Virtual Event
$249 Early Bird Special (Extended)
Recording will be provided
“When I asked Gen Z if they had anything else to share, they told me something I had never seen in a survey before. Their words came straight from the heart. That’s when I knew we were onto something big.”
Exclusive
Insights from 3,000 Gen Z voices, across life, work, and education. Not Googleable. Not ChatGPT-able.
Practical
Frameworks and scripts to engage Gen Z customers, employees, and students immediately.
Transferable
Exercises, conversation starters, and talking points your team can use Monday morning.