How does Starbucks keep pace with consumers and maintain their status as a desired third place? They focus on consistent, high quality, friendly service.

Surveys show customers more likely to value friendly service over speed. Friendly, attentive service was statistically higher than prompt service. And that’s why brands like Chick-fil-A or In-N-Out can get strong sales despite generally longer wait times.

Thanks again Jonathan Maze & Restaraunt Business Online for featuring my insights!