Welcome Back!
This is the second installment in our mini-series on the Four Pillars of American Joy. We asked a simple question of 1,000 Americans to tell us what were the positives of living in America.
It’s time to delve into the next pillar.
#2: Celebrations and Family Gatherings: The Joy of Togetherness
Celebrating the 4th of July with family and fireworks.
Barbecues and outdoor gatherings.
Enjoying holidays and having time off from work.
Community and sense of togetherness during celebrations.
There’s something about our national Independence Day that goes deeper than just the fireworks themselves. Commentaries from about 20% of 1000 comments included the excitement, adventure, and thrill of watching fireworks, the anticipation to see what’s next in the sky, often bringing out the kid in all of us.
Yet, when ponder the patterns and themes in these comments, they ladder up to something bigger - a sense of togetherness, community, and even joy. We leave behind the potential woes of our own lives and even the country, and as Americans come together united to celebrate.
So What? Now What?
One consumer said it particularly well, “We have long taken advantage of all our freedoms, and I have found out what I lost during the Covid Crisis.” The pandemic unintentionally caused a sustained deprivation from joy in our communities, the joy of being together, and the joy of celebrating in person. The good news, consumers aren’t taking these for granted anymore. Consumers' thoughts and comments show us that these gatherings and times together are a positive part of the fabric of America providing us with connection and joy.
Data collected June 15 - June 20, 2023, among a representative sample of Americans 18+ years old. The sample was sourced from Prodege MR and is balanced to census regions, gender, age, and ethnicity. Partnered with Spot Trender using their advanced AI language model.
Check out the other parts to the mini-series!