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The Four Pillars Of American Joy - Part 4 Opportunities & Prosperity: The Joy of Potential & Promise

Over the past few days, we've broken down the Four Pillars of American Joy. Lucky for you, we saved the best for last. We asked a simple question of 1,000 Americans to tell us what the positives of living in America were. We analyzed and synthesized them into 4 themes.

Today, we focus on the last pillar:

#4 Opportunities & Prosperity – The Joy of Potential and Promise

I received a lot of positive feedback from sharing a few of the actual consumer quotes to get a deeper understanding of these insights. Reading 1,000 comments shows that there are positives, we just have to focus more on them.


“America is the land of freedom and opportunity for anyone that applies themselves. I lived overseas in Europe and the Far East and I can say America has some problems but it’s still the best place on earth”


“I like that I have a choice and the opportunity in this country to be and do what I want.”


“The positive of living in this country is that you are in control of most of your outcomes. There is work, extra work if you need it, a country with plenty of opportunities, and myself, as an immigrant I love this country despite what others say about it. It’s a large and beautiful country that has opened an incredible amount of doors to me. I have lived in other countries and yes as great as they are they just don’t have the financial advantages the USA has.”

I hope you have enjoyed this mini-series of The Four Pillars of American Joy. My goal is to help remind ourselves that joy is a choice for each of us, each and every day.

Data collected June 15 - June 20, 2023, among a representative sample of Americans 18+ years old. The sample was sourced from Prodege MR and is balanced to census regions, gender, age, and ethnicity. Partnered with Spot Trender using their advanced AI language model.

Check out the other parts to the mini-series!

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