Happy #4thofJuly2023 🇺🇸
Our series on The 4 Pillars of American Joy continues. We asked a simple question of 1,000 Americans to tell us what were the positives of living in America. We analyzed and synthesized them into 4 themes.
In celebration of our Independence Day, we will dig into pillar 3!
#3: Patriotism & National Pride: The Joy of Belonging
About 10% of Americans specifically call out their appreciation and gratitude for living in this country.
Something new for today, I'm highlighting the sub-themes of this pillar with a few verbatim consumer quotes so you can feel the richness of these insights. So here goes:
🇺🇸 Proud To Be An American
“There are so many great reasons to be proud to be an American one is the freedom, religion, beliefs, speech and so many more. We stand proud and true as always”
❤️ Love For This Country
(Yes, some comments can be a bit sassy)
“We have our problems, but still the USA is the best place in the world to live. Why do you think the whole world wants to come live here? We're free to do, say, wear, and think pretty much what we like, within reasonable limits. There's a simple way to remind someone how much they love America: send them on a nice long vacation to some other country.”
🙏🎖️ Gratitude For Military Service Members and Veterans:
“Best country in the world to live in, protected by the best military in the world, willing to do their duty to God, Country, Military, and Family.”
Data collected June 15 - June 20, 2023, among a representative sample of Americans 18+ years old. The sample was sourced from Prodege MR and is balanced to census regions, gender, age, and ethnicity. Partnered with Spot Trender using their advanced AI language model.
Check out the other parts to the mini-series!